{"id":1469,"date":"2021-01-06T12:10:00","date_gmt":"2021-01-06T12:10:00","guid":{"rendered":"https:\/\/live-byte-technology.pantheonsite.io\/?p=1469"},"modified":"2021-11-29T18:59:51","modified_gmt":"2021-11-29T18:59:51","slug":"how-to-acquire-your-first-or-hundredth-location","status":"publish","type":"post","link":"https:\/\/bytetechnology.co\/blog\/how-to-acquire-your-first-or-hundredth-location\/","title":{"rendered":"The Proven Formula For Acquiring Your First (or 100th) Byte Location"},"content":{"rendered":"\n

The value of every Byte Technology platform is easy to spot: it\u2019s a simple, low cost way to sell food without the use of a self-checkout system, honour system or even a human attendant. With the ability to be anytime and anywhere, Byte is revolutionizing<\/a> how fresh food is delivered through unattended kiosks.<\/p>\n\n\n\n

The take home message is clear: fresh food delivers clear ROI to any location. As the first provider of a small footprint unattended kiosk solution that supports fresh food, Byte partners have an innovative opportunity to launch the service in their market. With our tri-step formula, it\u2019s easy to know who to approach, how to sell to them and what exactly will capture their attention.<\/p>\n\n\n\n

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1. Determine the best target to approach<\/strong><\/strong><\/h3>\n\n\n\n

We\u2019re hardly realtors, but we know firsthand that determining the spot for your first Byte location is of tremendous importance. In the 6+ years of operating this business, we\u2019ve noticed a variety of locations perform well for our clients. We\u2019ve seen exceptional success with: apartment buildings, workplaces, warehouses, hotels, airports, community centers, hospitals or health clinics, universities, or anywhere else you can imagine someone wanting a quick bite to eat. Whether you\u2019re just starting out, or meaningfully scaling your business, the right location can make or break your business.<\/p>\n\n\n\n

There are two core tenets of who to sell to \u2013 the location type and the decision maker within that location. Who is a decision maker within a workplace? Knowing the appropriate person within a location to sell to is crucial, so invest time researching the roles within the company you\u2019re targeting. It\u2019s useless to pitch a marketing manager somewhere only to realize they don\u2019t handle anything to deal with food. <\/p>\n\n\n\n

In a larger company, decisions around food or vending will most often fall within facilities or wellness, if that role exists. In smaller companies, try targeting the office manager, HR, or even the CEO. The goal of prospecting is to get the direct contact information associated with the spots you\u2019re interested in. There are many tools that can be used to do this, and, yes, it\u2019s very possible to prospect without spending a dime!<\/p>\n\n\n\n

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2. How to sell Byte to your prospects<\/strong><\/strong><\/h3>\n\n\n\n

Now that you\u2019ve got a clear picture who you\u2019re targeting \u2013 both the location type and the roles within those locations \u2013 you\u2019re ready to start prospecting. When it comes to being a business development machine, consistency is key. It takes persistent follow-up to make contact with your prospect, so be ready to dial for dollars. Once you\u2019ve made contact, your pitch must be on-point. This is your only chance to impress them, so make it count. Think of this as your 8-Mile moment. <\/p>\n\n\n\n

One point of emphasis is that building a lead list with really accurate information will come in handy in the short and<\/em> long run, so it\u2019s worth digging deep before you begin prospecting. If you\u2019re not extracting enough value from your lead list, go back to the drawing board to research more context about your prospects. Making a list and checking it twice…wait, didn\u2019t someone famous once say that?<\/p>\n\n\n\n

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3. Byte\u2019s specific selling points<\/strong><\/strong><\/h3>\n\n\n\n

Byte isn\u2019t simply a vending machine of chips and candy\u2014this is a totally new service. Hospitals can offer 24\/7 access to fresh food and further support visitors, patients, and workers after hours. An apartment complex is able to provide tenants another amenity, thus setting themselves apart from the competition. Byte isn\u2019t your grandpa\u2019s vending machine!<\/p>\n\n\n\n

When it comes to selling Byte Tech, we’ve done lots of the legwork, so please use our sales deck template<\/a> as a jumping off point to customize your own.<\/p>\n\n\n\n

Below are slide-by-slide talking points:<\/p>\n\n\n\n \n

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