{"id":3453,"date":"2019-09-06T17:26:28","date_gmt":"2019-09-06T17:26:28","guid":{"rendered":"https:\/\/bb-acade-byte-technology.pantheonsite.io\/?post_type=byte-academy&#038;p=3287"},"modified":"2021-11-29T18:28:25","modified_gmt":"2021-11-29T18:28:25","slug":"sales-prospecting-identifying-sales-leads","status":"publish","type":"byte-academy","link":"https:\/\/bytetechnology.co\/academy\/sales-prospecting-identifying-sales-leads\/","title":{"rendered":"3. Sales prospecting: identifying sales leads"},"content":{"rendered":"\n<p>Sales prospecting is industry jargon for the process of making outbound calls or sending outbound emails with the intention of creating sales opportunities.<\/p>\n\n\n\n<p>Prospecting boils down to two things:&nbsp;<\/p>\n\n\n\n<ol><li><strong>Numbers&nbsp;<\/strong><\/li><li><strong>Time<\/strong><\/li><\/ol>\n\n\n\n<p>Your goal is to reach as many prospects in as little time as possible. The best way to save time and maximize your numbers is by building a predictable and scalable process to reach your goals. This starts with first identifying sales leads, then creating the right content to send them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to identify sales leads<\/strong><\/h3>\n\n\n\n<p>Most businesses around you are sales prospects looking for fresh food for their employees. Here are some tactics we\u2019ve found helpful in identifying the contact information of potential sales leads:<\/p>\n\n\n\n<ul><li>Look at Google Maps and zoom in on large buildings in your specific geography; oftentimes these buildings are labeled with the company name and phone number of who is currently residing in them.<br><br><img decoding=\"async\" src=\"https:\/\/mlrxmkzjnpr9.i.optimole.com\/cb:HCcM~2444f\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/bytetechnology.co\/wp-content\/uploads\/2021\/11\/google-maps.png\" alt=\"google_maps.png\"><br><\/li><li>Once you identify the company, search LinkedIn for the appropriate job title at each company; you may want to leverage a LinkedIn Premium account.<br><br><img decoding=\"async\" src=\"https:\/\/mlrxmkzjnpr9.i.optimole.com\/cb:HCcM~2444f\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/bytetechnology.co\/wp-content\/uploads\/2021\/11\/linkedin.png\" alt=\"linkedin.png\"><br><\/li><li>Shortcut: Purchase leads directly from services like&nbsp;<a href=\"https:\/\/www.zoominfo.com\/business\/homepage?utm_expid=.uz4HlT9rSX-wPQyi6Tgxvg.1&amp;utm_referrer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" rel=\"noreferrer noopener\">ZoomInfo<\/a>&nbsp;or&nbsp;<a href=\"http:\/\/www.data.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data.com<\/a><\/li><li>Leverage free resources for downloading lead lists directly (<a href=\"http:\/\/resource.referenceusa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reference USA<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/www.hunter.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hunter.io<\/a>) or email automation resources (<a href=\"https:\/\/www.rebump.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rebump<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.cloudhq.net\/g_suite\" target=\"_blank\" rel=\"noreferrer noopener\">CloudHQ<\/a>).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Once you identify a lead and create a list of targets, it\u2019s important to create an outreach process that allows you to \u2018touch\u2019 each lead multiple times through email, phone and text.&nbsp;<a href=\"\/academy\/sales-prospecting-email-sequences\/\">We cover this here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales prospecting is industry jargon for the process of making outbound calls or sending outbound emails with the intention of creating sales opportunities. Prospecting boils down to two things:&nbsp; Numbers&nbsp; Time Your goal is to reach as many prospects in as little time as possible. The best way to save time and maximize your numbers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","sections":[20],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3. Sales prospecting: identifying sales leads - Byte Technology<\/title>\n<meta name=\"description\" content=\"Take your stores to the next level with free training from Byte Technology. 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